By: LYPmagazine
In the heart of the Bernal Valley—one of the most important wine regions powering Querétaro’s enotourism—where altitude reaches 1,930 meters above sea level and the semidesert air sculpts the land with almost artistic precision, lies a vineyard that redefined the identity of Querétaro wine: Viñedos San Juanito.
A family project that, from its very first rows, established itself as a pillar of the Art, Cheese & Wine Route and as one of the must-visit vineyards in Querétaro for travelers and lovers of Mexican wine.
More than a winery, San Juanito is a manifesto—proof that Mexico can master complex terroirs and turn the climatic challenges of the semidesert into wines of profound character, authenticity and internationally awarded excellence.
And standing guard over its destiny: the majestic Peña de Bernal, the third-largest monolith in the world.
A STORY BORN FROM THE EARTH AND TENACITY
The origin of San Juanito has two names that now belong to the history of Mexican wine: Antonio Treviño Salazar, Don Toño, and his son, winemaker Antonio Treviño Martínez Estapé, Toño Jr.
In 2008, they imagined a vineyard that would honor Querétaro’s terroir.
In 2011, they planted the first vines.
In 2013, the first harvest arrived—one that transformed the winemaking map of the Bajío.
Today, of the project’s 30 hectares, eight are dedicated to active vineyards where extreme viticulture—calcareous soils, cold nights and a demanding climate—has become their signature.
And in 2024, San Juanito achieved a historic milestone: the first Mexican vineyard to be certified carbon neutral, a distinction that places it among the most sustainable wine projects in Latin America.
THE ROAD OF AWARDS: A VINEYARD THAT SPEAKS IN MEDALS
San Juanito does not simply produce wine—it produces recognition.
With more than 142 international medals, the vineyard stands as one of the most globally awarded wineries in Mexican viticulture.
(Your original table is kept intact as direct evidence.)
VARIETALS THAT DEFINE A SIGNATURE IDENTITY
San Juanito cultivates grapes that have become emblematic across Querétaro’s vineyards:
— Malbec, the house’s flagship variety
— Syrah, intense and elegant
— Tinta de Bernal, a unique local hybrid
— Cabernet Sauvignon
— White grapes such as Xarel-lo, Macabeu and Parellada
— And its iconic sparkling wine: Rosé de Bernal
(Your varietal descriptions and label table remain unchanged.)
LA CASONA: THE BOUTIQUE HOTEL THAT FRAMES THE ENOTOURISM EXPERIENCE
Among the vineyards near Mexico City that offer lodging, La Casona de San Juanito stands out as a sanctuary of Cambric-inspired aesthetics, Querétaro heritage and uninterrupted contemplation.
Stone architecture, furniture that whispers history, curated regional gastronomy and boutique rooms designed for restorative rest.
Barrel-bathtubs, vast windows overlooking the valley and sunsets that wrap around Peña de Bernal complete an experience few vineyards in Querétaro—if any—can match.
THE SAN JUANITO EXPERIENCE: ENOTOURISM AT ITS FINEST
Visiting San Juanito is experiencing wine tourism the way it should be lived in Mexico.
A weekend here may include:
— Vineyard and cellar tours
— Guided tastings featuring award-winning wines
— Wood-fired pizzas
— Pairings with artisanal cheeses
— Venues for weddings and private events
— Boutique lodging
— Equestrian trails
— Professional photo sessions
— Unforgettable sunsets
It is no coincidence that San Juanito receives over one million visitors a year, positioning itself as a cultural, tourist and economic engine of the Bajío.
CONCLUSION
Viñedos San Juanito is the story of how a family transformed a dream into one of Mexico’s most significant winemaking projects.
It is terroir, art, science, sustainability and hospitality.
It is Querétaro identity turned into wine.
It is an essential destination for those seeking things to do in Querétaro, for lovers of wine tourism and for anyone who understands that wine is also a way of inhabiting the world.
The magic is there.
You just have to arrive—
and uncork it.
Autor
CEO del medio de comunicación LYPmultimedios y GreenInc.